The Story
Since 1887, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world’s largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, and other products. Yamaha owns numerous subsidiaries and affiliates in overseas markets in addition to a number of related companies in Japan. Since Yamaha Music Foundation was established in 1966, it has generated a wide range of music activities throughout global society, including Yamaha music schools, and the Junior Original Concert. Strong commitment to promote and support music education and popularization is one of the most significant elements to distinguish Yamaha from its competitors.
Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services have recognized the world over for superior quality in acoustics, design, technology, craftsmanship, and customer-oriented services. These categories under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers.